An insights-driven brand consultancy giving food & beverage brands the strategic direction they need to understand and prosper in the Chinese market.

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With our vast experience in the food and beverage industry — as well as a deep understanding of the Chinese and Asian consumer — we ensure brands reach their full potential.

As your strategic partners for growth, here’s how we can take your brand further.

What our clients are saying

Where are Chinese Consumers Headed Next?

Online shopping is the future of retail. This is accepted wisdom in China. But should it be? News came in last week that, according to an industry report, improved shopping experiences due to better use of technology are pulling Chinese consumers back to brick-and-mortar stores. For years, we’ve been hearing about how brands must move…
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Is This The Next Burger to Conquer the China F&B Consumer Market?

Written by Joel Bacall, Senior Client Manager @ The Silk Initiative Lettuce. Tomato. Onion. Ketchup. Mustard. Cheese. These are the things that go on top of burgers. But now, as the burger competition in China’s F&B market heats up, there is another, less obvious topping to slide between two soft buns: tofu. That’s right, tofu,…
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How well do you know your food and beverage consumer in China?
Contact The Silk Initiative today for a consultation.