An agile, full-service, boutique agency that combines consumer insights and brand strategy with creative development to facilitate meaningful relationships between food & beverage brands and consumers in Asia.

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With our vast experience in the food and beverage industry — as well as a deep understanding of the Chinese and Asian consumer — we ensure brands reach their full potential.

With decades of collective experience in China, we are in a unique position to offer:

Research and Consumer Insights – Brand and Marketing Strategy – Creative Development

What our clients are saying

How China’s new bike-sharing revolution could be a game-changer in the future of beverage innovation

Written by Leigh-Anne Russell, Creative Services Manager @ The Silk Initiative At The Silk Initiative (TSI) the work we do often dives deep into understanding consumer desires to find connections and insights that enable identification of business opportunities of which our clients can take advantage. Recently we’ve been trying to understand Chinese consumers’ desire for more…
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How well do you know your food and beverage consumer in China?
Contact The Silk Initiative today for a consultation.