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With our vast experience in the food and beverage industry — as well as a deep understanding of the Chinese and Asian consumer — we ensure brands reach their full potential.
The Silk Initiative is the bridge between Western markets and China, demonstrating a strong sense of ownership with every engagement. They have been instrumental in providing a strong and strategic partner for our growth agenda in China – they are a seamless extension of the Campbell’s Marketing & Category team, providing strong critical thinking not only through a classic research lens, but through a cultural, categorical and commercial lense’.
Michael Barrett. Global Insights Director – Campbell’s
Truly excellent linkage from consumer insight to ideation to concept to testing. Their clear communication helped our broad multi-national team truly get the Chinese consumer.
Michael Lindsey. Senior Vice President and General Manager, China Nutrition and Commercialization - PepsiCo
China’s complex and rapidly changing market poses unique challenges for Western brand owners in translating findings into meaningful and actionable outcomes. During our most recent brand launch in China, Andrew and the TSI team were instrumental in assisting Sanitarium through the process of ensuring our brand architecture and on-pack communications were most appropriate for the Chinese consumer.
Matthew McKenzie, China Country Manager at Sanitarium Health & Wellbeing Company
It’s not news in China that every brand is chasing the millennial woman, held up as the uber-customer, the golden target that will make or break your brand. But what about the men? And what about the millennials? A Chinese company has recently cracked the code. Men, sports and beer are a trio as old…
The biggest news this week for China food importers, among others, was the Ministry of Finance’s announcement that it will cut import tariffs on nearly 200 consumer goods, effective almost immediately. Starting on Friday December 1, tariffs will come down an average of more than 50% for 187 items ranging from avocados to macadamia nuts….