The Silk Initiative is your brand bridge to the food and beverage consumer in China.

Learn More

With our vast experience in the food and beverage industry — as well as a deep understanding of the Chinese consumer — we ensure your brand reaches its full potential in China. We provide marketing and brand strategy consulting to clients ranging from global food and beverage giants to SMEs.

All of our strategies are based on extensive consumer understanding and world-class research techniques, conceived by our expert, dynamic team based in Shanghai. Let us get your brands into the hearts and homes of Chinese consumers.

What our clients are saying

How China’s new bike-sharing revolution could be a game-changer in the future of beverage innovation

Written by Leigh-Anne Russell, Creative Services Manager @ The Silk Initiative At The Silk Initiative (TSI) the work we do often dives deep into understanding consumer desires to find connections and insights that enable identification of business opportunities of which our clients can take advantage. Recently we’ve been trying to understand Chinese consumers’ desire for more…
Read More

How well do you know your food and beverage consumer in China?
Contact The Silk Initiative today for a consultation.