The Silk Initiative is your brand bridge to the food and beverage consumer in China.

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With our vast experience in the food and beverage industry — as well as a deep understanding of the Chinese consumer — we ensure your brand reaches its full potential in China. We provide marketing and brand strategy consulting to clients ranging from global food and beverage giants to SMEs.

All of our strategies are based on extensive consumer understanding and world-class research techniques, conceived by our expert, dynamic team based in Shanghai. Let us get your brands into the hearts and homes of Chinese consumers.

What our clients are saying

Chinese go nuts for nuts – exciting new food and beverage brand opportunities

Written by Joel Bacall @TheSilkInitiative Food and beverage manufacturers can leverage China’s growing appetite for nuts by creating value-added products suited to more affluent tier 1 cities. Almonds are leading the way in the Australian nut industry, largely driven by growth in Asia, with total exports expected to hit $605 million by 2020. As China’s population…
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Brands need to step up to the plate on China’s obesity crisis

Written by:  Clint Smith China has gone from “poverty to gluttony” in a decade. The horrible truth is China has quickly become the second most overweight nation in the world (behind America), with 28 percent of men and 27 percent of women either overweight or obese. This equates to 46 million obese and over 300 million…
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INKALAB – a case study in Chinese brand building

Written by: Joel Bacall We visited Erika Wang of InkaLab, a coffee start up based in Shanghai, to discuss her business’ move from B2B to B2C. Born in Taiwan and brought up in Ecuador, Erika’s love of coffee stemmed from an early age, and her passion for the business comes through. How does Erika describe…
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How well do you know your food and beverage consumer in China?
Contact The Silk Initiative today for a consultation.