Our name was inspired by the ancient Silk Road trade route facilitating exchange between the West and China. We believe the word ‘silk’ represents not only China, but also our clients’ intentions as this sophisticated fabric requires a detailed metamorphosis before becoming something ultimately more spectacular and refined. The word ‘Initiative’ pretty much sums up both our clients and the team at TSI – the willingness to constantly challenge our own boundaries when it comes to finding opportunities for food and beverage brands in China. China is a complex and dynamic market requiring a constantly energized and flexible mindset to enact change.

we work with

Who we work for

We work with global CEOs, CMOs, marketing directors, brand owners and insights professionals responsible for China food and beverage strategy. These are often clients who already have teams on the ground in China, but are often too stretched with their day-to-day operations to provide thorough thinking on strategy and insights work.

These decision-makers need laser focus, big thinking, credible methods, and thoughtful action with a client-consulting team that has the agility to navigate across various time zones and connect with internal and external partners.

The space we fit in

With nearly 50 years of collective experience in marketing, research and insights—two decades of that in China alone—we believe we occupy a pretty special place that incorporates marketing consulting, insights, business consulting and creative strategies. We believe we are also nimble enough to meet the evolving needs of our clients as a go-to lead agency on all things strategy-related in the food and beverage space.

Our core competencies reside in the following areas…

Research Experts

We utilize world-class qualitative and quantitative research tools to help ensure solid strategic direction for our engagements. Depending on engagement need and budget we utilize online and offline, primary and secondary sources.