Making Sense of Premiumization in China

Written by Manohar Balivada, Executive Director of Client Strategy @ The Silk Initiative   In our recent post about whether the behavior of fast-evolving Chinese consumers can be predicted accurately, we responded to an article by McKinsey in which they revealed, among other emerging trends, the marked increase in consumer spending in premium categories. This…
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Combat your brand’s exposure to nasty counterfeiting in China

Written by Andrew Kuiler, Managing Director @ The Silk Initiative This week at The Silk Initiative (TSI), we show you evolutions in the “knock-off” space and share ways in which international food and beverage companies can protect their brand equity, and shore up against the threat of counterfeiting in China. The challenge “The problem with…
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