The ‘how to wow’ in China packaging today. Get noticed!

Written by Joel Bacall, Senior Client Manager @ The Silk Initiative The Silk Initiative (TSI) was recently engaged to overhaul one of our client’s packaging strategies to better stand out during the ever-evolving gifting occasions in China. This week we cover TSI’s recent journey in to store to see what we could learn on how to really…
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Can the behavior of fast-evolving Chinese consumers be predicted accurately?

Five years ago McKinsey made predictions about the changes we would see in Chinese consumer behavior over the next ten years. This week they released an article that took stock of those predictions, coupled with the results of a new in depth survey and revealed some interesting trends so far. In response to this, The Silk Initiative (TSI) took to the streets of Shanghai to find out…
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How brands derive value from consumer immersions in China

How brands derive value from consumer immersions in China Written by Andrew Kuiler, Managing Director @TheSilkInitiative The Silk Initiative uses consumer immersions to bring brands as close to the hearts and homes of Chinese consumers as possible. Meet “Mrs. Zhang”, a Chinese consumer  Avid readers will be aware of the health and food scares that often trouble China. …
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