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A great example of a Chinese product adaptation for Western markets. We love this take on the classic Chinese spirit (Baijiu) – ‘byejoe’. Former longtime Shanghai resident Matt Trusch is responsible for byejoe. They source their red sorghum from China and
skillfully refine it in the West using revolutionary patented technology.
The liquor is clear, smooth, sophisticated and a bit more fun to drink than traditional brands. Their website is also packed with creative fusion cocktail ideas. #chinafood #productinnovation #branddevelopment #chinamarketing #cpg #baijiu #shanghaifoodie #shanghaieats #consumerinnovation #consumerproducts

Chinese dairy struggles – imported dairy soars

By Andrew Kuiler and Ericha Penzien for The Silk Initiative Chinese dairy imports are in high demand and the dairy industry in China is becoming increasingly competitive for companies looking to invest. The big growth and profit for foreign dairy companies comes as China struggles to figure out the best way to safely, and successfully, produce dairy…
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Some weekend fun..
“looking for your tongue delicious” – with the rise of home delivery services in Shanghai maybe there’s an opportunity for some budding copy writers to help on message translation 😉