Product-market fit. The secret to your brand’s success.

Developing products that Chinese consumers will love is as much of a science as it is a form of art. You see, when you look at some of the best products in the world, you’ll find that they speak directly to the core desires of their target consumers. With features and characteristics that speak directly…
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A Look Back at a Year Gone Viral: China Food and Beverage in 2017

The temperatures have dropped and the cities have quieted down, and everyone seems bunkered down for the new year. So, in the spirit of the new year, The Silk Initiative has been reflecting on trends in the China food and beverage industry in 2017, collected in our forthcoming year-end recap. One of the topics we…
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Ever wondered how to best position your brand?

The good news? That’s where we come in.  We’re excited to introduce the first two offers in our new suite of solutions, Space Definer and Brand Builder. These tailored solutions are here to help you identify opportunities in the Chinese market and to develop branding strategies that will help you capitalise on them. That’s exactly what we’ve done…
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The Import Machine, and China’s Food Industry

China is buying the world. From wineries in France and Australia to salmon from Norway and avocados from South America, the country is on a buying spree that will make it the world’s largest importer in the next five years, according to economists with a prominent Chinese investment bank. What does it mean for China’s…
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