Helping a major global potato producer innovate new product lines for a key restaurant account in China
One of our clients recently renewed their contract to continue supplying potato products to their QSR (Quick Serve Restaurant) client in China – one of the largest fast food chains in the country.
While their B2B partnership is strong, they sought our help to further demonstrate their value as a strategic, proactive partner to their client when it comes to offering the best thinking in potato product innovation in China.
We were asked to undertake a product innovation workshop to come up with different types of potato snack product ideas that would boost their client’s position in the competitive QSR space in China.
We reviewed existing data from both our client and their account, and started to map out any commercial and brand parameters that needed to be considered. We also set out to undertake a “refresh” of emergent consumer trends and needs, both within China, and globally that would help push out thinking when it came to the innovative potato solutions.
From this, emerging opportunity spaces were identified for product innovation and we aligned our stakeholder on which “Big Idea” platforms were relevant to consumers and would be also viable for both businesses.
8 “Big Idea” boards were produced which our team then fed into a full-day co-creation workshop which was facilitated in English and Mandarin. The day brought together cross-functional teams and stakeholders to engage in a process of ideation rooted in design thinking principles.
We used a variety of stimuli, tools and timed activities designed to keep creative juices flowing, and to enable everyone to have fun and have a chance to participate, regardless of personality or title.
Through this workshop our client ended up with 16 product execution ideas to further develop into prototype products to present to their client.