Developing products that Chinese consumers will love is as much of a science as it is a form of art.
You see, when you look at some of the best products in the world, you’ll find that they speak directly to the core desires of their target consumers. With features and characteristics that speak directly to their needs, to elegant designs and packaging that captivates their attention, the most successful products in the world have mastered this product–market fit.
At TSI, we understand how important it is for your brand to get this combination perfected. That’s why we’re excited to introduce the next stage of our new suite of expert solutions, TSI’s Product Blueprint and Packaging & Design Blueprint! These complementary solutions are here to help you perfect your China product development strategies and formulate the most aesthetic packaging and design assets to captivate your consumers’ attention.
In fact, we recently did just that for Pepsi China Food’s new Quaker brand product line.
When Pepsi Foods approached us to help them with Quaker’s new product development, they already had a pre-determined space they wanted to go after in China with the brand. Quaker has successfully been operating in China for many years but the business now wanted to break out of the breakfast-cereal occasion into more morning occasions with a line of ground-breaking cereal based snacks.
So to help them identify the most strategic approach to take, we dove deep into the habits and practices of consumers across four distinct regional cities in China to understand exactly how Quaker could best develop their new product range.
Through extensive proprietary market research solutions and our insightful new product innovation workshops, we were able to formulate strategies to push the boundaries of the local snack market and create a revolutionary new product range for Quaker. Our insights and support provided Quaker with a large pipeline of new products that began launching in China earlier in 2017.
Whether you’re looking to expand an existing product line for a brand or develop a completely new range, TSI Product Blueprint is here to help you bring your brand to life with new consumer product experiences.
Now, once we’ve established a clear direction for your product development, it’s time to move onto Packaging & Design Blueprint. By leveraging a China-proven consumer-led approach for our design process, our Packaging & Design Blueprint is here to handle every aspect of your product packaging from localised brand-style guides to end-to-end package designs ready for print.
We’ve had some incredible experiences this year in leveraging WeChat as a tool for gaining inspiration and consumer feedback on visual and creative brand name development. Just think of it as taking a customer-focused approach with your visual brand development by allowing your target audience to lead the entire design process (of course working closely with the expert team at TSI!). That’s exactly what we’ve done for a range of our clients from Tim Tam, Kjeldsens butter cookies, Brolos lobster to Burra/Mengniu dairy.
As you can see, perfecting your product development and packaging is as much of a science as it is a form of art. That is, the science of understanding your target consumers’ psyche and the art of creatively developing products and packaging that speaks directly to their needs.
That’s exactly what our Product Blueprint and Packaging & Design Blueprint will do for you.
To learn more about how we can help you develop new products, packaging and design assets that’ll help your brand stand out in the China market, just get in touch with us for a free consultation.
Remember, every great product was once just an idea. With the recent drastic tariff cuts we are expecting 2018 to be a bullish year for China-bound new product and pack experiences. If you haven’t started seriously considering your China growth story do so now!
Let’s make this a reality for your and your brand, together.
CEO, The Silk Initiative