The ‘how to wow’ in China packaging today. Get noticed!

Written by Joel Bacall, Senior Client Manager @ The Silk Initiative The Silk Initiative (TSI) was recently engaged to overhaul one of our client’s packaging strategies to better stand out during the ever-evolving gifting occasions in China. This week we cover TSI’s recent journey in to store to see what we could learn on how to really…
Read More

How brands derive value from consumer immersions in China

How brands derive value from consumer immersions in China Written by Andrew Kuiler, Managing Director @TheSilkInitiative The Silk Initiative uses consumer immersions to bring brands as close to the hearts and homes of Chinese consumers as possible. Meet “Mrs. Zhang”, a Chinese consumer  Avid readers will be aware of the health and food scares that often trouble China. …
Read More