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Find out more about the biggest trends and insights that are shaping the food and beverage landscape in China today, click to subscribe to our newsletter and get our latest free eBook.





Posted on November 3, 2017 By Andrew Kuiler

Where are Chinese Consumers Headed Next?

Online shopping is the future of retail. This is accepted wisdom in China. But should it be? News came in last week…
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Posted on October 27, 2017 By Andrew Kuiler

Is This The Next Burger to Conquer the China F&B Consumer Market?

Written by Joel Bacall, Senior Client Manager @ The Silk Initiative Lettuce. Tomato. Onion. Ketchup. Mustard. Cheese. These are the things that…
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Posted on October 14, 2017 By Andrew Kuiler

What’s Wrong With Industrial Food? In China, Nothing.

Four men, covered head to toe in protective uniforms, hover over the conveyor belt, checking off items on their notepads. The product…
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Posted on September 29, 2017 By Andrew Kuiler

As Hot As Tea: The Chinese Consumer Goes Back to Leaves

Among Chinese consumers under 35 in Shanghai, coffee is cool. Tea? That’s for taxi drivers and parents, who waste their time and…
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The Silk Initiative is your brand bridge to the food and beverage consumer in China. We provide marketing and brand strategy consulting to clients ranging from global food and beverage giants to SMEs.

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