Coca Cola China

5 things to learn from Coke’s brand building story in China By Daniel de Smeth (The Silk Initiative) Coca-Cola has been a symbol of Western commercialism since its founding in the late 19th century, with one of the world’s most highly recognizable logos. Forty years ago, it was unthinkable that Coca-Cola would ever be available in what is…
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TSI’s Andrew Kuiler was featured in Stock and Land

Andrew Kuiler, founder and Managing Director of The Silk Initiative, was featured in Stock and Land’s article titled: “Australia to rethink ‘Opportunity Asia’”. Andrew was featured in Stock and Land’s article on why it is imperative for Australian farmers and agribusiness to understand and meet Chinese consumer’s changing demands. “Chinese consumers are demanding quality, natural, safe…
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Getting a tea-drinking culture to drink more coffee

Is Starbucks creating a coffee market monopoly in China? By Ericha Penzien for The Silk Initiative Starbucks created a demand for a Western coffee experience when they first entered China in 1997. In a culture that traditionally prefers drinking tea, Starbucks had to do their research and proceed into this foreign market with both caution…
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Latest product launches from China

  March 2015 ( Last month The Silk Initiative contributed to FoodBev magazine with a China page on the latest product launches in the beverage space that we’ve we spotted in China. Take a look at some of these rather inventive beverages ranging from Maca drinks to isotonic waters and RTD coffee.