Where are Chinese Consumers Headed Next?

Online shopping is the future of retail. This is accepted wisdom in China. But should it be? News came in last week that, according to an industry report, improved shopping experiences due to better use of technology are pulling Chinese consumers back to brick-and-mortar stores. For years, we’ve been hearing about how brands must move…
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Can the behavior of fast-evolving Chinese consumers be predicted accurately?

Five years ago McKinsey made predictions about the changes we would see in Chinese consumer behavior over the next ten years. This week they released an article that took stock of those predictions, coupled with the results of a new in depth survey and revealed some interesting trends so far. In response to this, The Silk Initiative (TSI) took to the streets of Shanghai to find out…
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Weibo in China

With #TSIPulse, we take a look at E-Commerce in China and have a look at what Chinese consumers have to say about the food and beverage industry on social media channels such as Weibo and WeChat. As a ‘The Silk Initiative’ follower, we would like to ask you what kind of food and beverage products…
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