I don't yet have a brand presence or product in China
I already have a brand and/or product in China
Monthly highlights only, please
I want it all!
Welcome to our third article in this three-part series where we share insights drawn from our experience helping American food and beverage brands navigate the complexity of the Chinese marketplace. This week’s article will address the role brand innovation can play in US companies’ ability to grow and penetrate the Chinese marketplace. This week we also have the pleasure of…
Read More
Written by Andrew Kuiler, Managing Director, The Silk Initiative Welcome to our second article in this three-part series where we share insights drawn from our experience helping American food and beverage brands navigate the complexity of the Chinese marketplace. As we explored in the first article, US brands wanting to successfully enter the Chinese market can…
Read More
Written by Joel Bacall, Senior Client Manager @ The Silk Initiative Welcome to this, the first in a special three-part US brand case study series where we share insights drawn from our experiences helping American food and beverage brands navigate the complexity of the Chinese marketplace. In our numerous engagements, ranging from US global…
Read More
Written by Joel Bacall, Senior Client Manager @ The Silk Initiative The Silk Initiative (TSI) was recently engaged to overhaul one of our client’s packaging strategies to better stand out during the ever-evolving gifting occasions in China. This week we cover TSI’s recent journey in to store to see what we could learn on how to really…
Read More