Durian Pizza: When Big Data Runs the Menu in China’s F&B Industry
Here’s an idea for lunch: durian pizza, roasted eel pasta and a cranberry smoothie to wash it all down. It might not…
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How Sweet Can It Be? The China Snack Market
There’s a looming question for every producer in the China snack market. How sweet or salty should my product be? For foreign…
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Xing: Innovation in the China Retail Market
It’s a habit you probably don’t even think about. You go to the convenience store, pick out a drink, take it to…
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Product-market fit. The secret to your brand’s success.
Developing products that Chinese consumers will love is as much of a science as it is a form of art. You see,…
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