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Find out more about the biggest trends and insights that are shaping the food and beverage landscape in China today, click to subscribe to our newsletter and get our latest free eBook.





Posted on January 18, 2018 By Andrew Kuiler

Durian Pizza: When Big Data Runs the Menu in China’s F&B Industry

Here’s an idea for lunch: durian pizza, roasted eel pasta and a cranberry smoothie to wash it all down. It might not…
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Posted on January 12, 2018 By Andrew Kuiler

How Sweet Can It Be? The China Snack Market

There’s a looming question for every producer in the China snack market. How sweet or salty should my product be? For foreign…
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Posted on December 29, 2017 By Andrew Kuiler

Xing: Innovation in the China Retail Market

It’s a habit you probably don’t even think about. You go to the convenience store, pick out a drink, take it to…
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Posted on December 22, 2017 By Andrew Kuiler

Product-market fit. The secret to your brand’s success.

Developing products that Chinese consumers will love is as much of a science as it is a form of art. You see,…
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The Silk Initiative is your brand bridge to the food and beverage consumer in China. We provide marketing and brand strategy consulting to clients ranging from global food and beverage giants to SMEs.

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