Can the behavior of fast-evolving Chinese consumers be predicted accurately?

Five years ago McKinsey made predictions about the changes we would see in Chinese consumer behavior over the next ten years. This week they released an article that took stock of those predictions, coupled with the results of a new in depth survey and revealed some interesting trends so far. In response to this, The Silk Initiative (TSI) took to the streets of Shanghai to find out…
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How brands derive value from consumer immersions in China

How brands derive value from consumer immersions in China Written by Andrew Kuiler, Managing Director @TheSilkInitiative The Silk Initiative uses consumer immersions to bring brands as close to the hearts and homes of Chinese consumers as possible. Meet “Mrs. Zhang”, a Chinese consumer  Avid readers will be aware of the health and food scares that often trouble China. …
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China Market Entry: 3 tips on how to get it right first time

China market entry: 3 tips on how to get it right first time Written by Andrew Kuiler, Managing Director @TheSilkInitiative The Silk Initiative (TSI) is your brand bridge to the fast-evolving food and beverage consumer in China. To ensure your brand’s China market entry reaches its full potential in this complex and dynamic country, here are…
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Chinese go nuts for nuts – exciting new food and beverage brand opportunities

Written by Joel Bacall @TheSilkInitiative Food and beverage manufacturers can leverage China’s growing appetite for nuts by creating value-added products suited to more affluent tier 1 cities. Almonds are leading the way in the Australian nut industry, largely driven by growth in Asia, with total exports expected to hit $605 million by 2020. As China’s population…
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