How brands derive value from consumer immersions in China

How brands derive value from consumer immersions in China Written by Andrew Kuiler, Managing Director @TheSilkInitiative The Silk Initiative uses consumer immersions to bring brands as close to the hearts and homes of Chinese consumers as possible. Meet “Mrs. Zhang”, a Chinese consumer  Avid readers will be aware of the health and food scares that often trouble China. …
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China Market Entry: 3 tips on how to get it right first time

China market entry: 3 tips on how to get it right first time Written by Andrew Kuiler, Managing Director @TheSilkInitiative The Silk Initiative (TSI) is your brand bridge to the fast-evolving food and beverage consumer in China. To ensure your brand’s China market entry reaches its full potential in this complex and dynamic country, here are…
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Chinese go nuts for nuts – exciting new food and beverage brand opportunities

Written by Joel Bacall @TheSilkInitiative Food and beverage manufacturers can leverage China’s growing appetite for nuts by creating value-added products suited to more affluent tier 1 cities. Almonds are leading the way in the Australian nut industry, largely driven by growth in Asia, with total exports expected to hit $605 million by 2020. As China’s population…
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