How US food and beverage companies use brand innovation to grow competitive advantage in China

Welcome to our third article in this three-part series where we share insights drawn from our experience helping American food and beverage brands navigate the complexity of the Chinese marketplace. This week’s article will address the role brand innovation can play in US companies’ ability to grow and penetrate the Chinese marketplace. This week we also have the pleasure of…
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Making Sense of Premiumization in China

Written by Andrew Kuiler, CEO @ The Silk Initiative   In our recent post about whether the behavior of fast-evolving Chinese consumers can be predicted accurately, we responded to an article by McKinsey in which they revealed, among other emerging trends, the marked increase in consumer spending in premium categories. This week at The Silk…
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