When Brand Influencers (KOLs) Go Bad — and How to Find the Right One

Written by Andrew Kuiler, CEO @ The Silk Initiative PHOTO: McDonalds Weibo Your product is ready, you’ve done the market research, you’re ready to launch – there’s just the small question of who is going to endorse your brand. Except — it’s not a small question. China’s brand landscape is littered with brand influencers (KOLs)…
Read More