Marketing to Chinese hipsters?

Written by TSI CEO Andrew Kuiler “Hipsters” in Chinese has a special meaning. The closest approximation, 文艺青年, literally translates to “young people into literature and art.” Chinese hipsters identify with products and brands to which they feel personally connected. To market to this group, beverage brands must understand what moves them and respond accordingly. So…
Read More

Chinese go nuts for nuts – exciting new food and beverage brand opportunities

Written by Joel Bacall @TheSilkInitiative Food and beverage manufacturers can leverage China’s growing appetite for nuts by creating value-added products suited to more affluent tier 1 cities. Almonds are leading the way in the Australian nut industry, largely driven by growth in Asia, with total exports expected to hit $605 million by 2020. As China’s population…
Read More

Cats and dogs in China

Cats and dogs: China’s new little emperors? 喵星人&汪星人:万千宠爱于一身 Written by Daniel de Smeth translated by Summer Hsia @SilkInitiative Yes, cats and dogs are a booming industry in Mainland China, which is expected to become the fourth largest pet market in the world by 2020. Little pet dogs wearing flashy outfits, sometimes with matching shoes, are a…
Read More