We’re making changes to help your brand thrive

Let’s talk about change. You see, in today’s fast-paced world, change is inevitable and we understand how hard it can be to stay ahead of the latest market trends and consumer insights. That’s why at TSI, we’ve decided to fight the good fight with you. As you’ve probably heard, China will be drastically reducing tariffs…
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Marketing to Chinese hipsters?

Written by TSI CEO Andrew Kuiler “Hipsters” in Chinese has a special meaning. The closest approximation, 文艺青年, literally translates to “young people into literature and art.” Chinese hipsters identify with products and brands to which they feel personally connected. To market to this group, beverage brands must understand what moves them and respond accordingly. So…
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Chinese go nuts for nuts – exciting new food and beverage brand opportunities

Written by Joel Bacall @TheSilkInitiative Food and beverage manufacturers can leverage China’s growing appetite for nuts by creating value-added products suited to more affluent tier 1 cities. Almonds are leading the way in the Australian nut industry, largely driven by growth in Asia, with total exports expected to hit $605 million by 2020. As China’s population…
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