The Chinese consumer

Types of Tier-1 consumers in China Written by @SilkInitiative  Chinese cities are typically classified into four tiers, depending on their stage of development, with many international marketers aiming their efforts at the traditional “Tier 1” cities of Beijing, Shanghai, and Shenzhen. This week, we thought it might be interesting to focus on some subtle differences between the…
Read More

Branding in China

Understanding ‘space’ in Chinese branding Written by @SilkInitiative – Please click here for Part 1 Logos, font and typestyle are strongly revered in China because not only can they connote characteristics in their own right (as fancy fonts do in the West), they’re intrinsically linked to history and value. For example, characters containing complex combinations of strokes…
Read More

Wine in China

China wine imports rebound in 2015, shows data Written by Sylvia Wu – @Decanter Fresh figures show that China’s wine import market has rebounded strongly in volume and value in the first nine months of 2015, driven by French and Australian wines. Bottled wine imports rose by 38.7% in volume to 297.7m litres and by…
Read More

Intellectual Property in China’s F&B Industry

By Alex Bayntun-Lees: China IPR SME Helpdesk / Dezan Shira and Associates In 2011, China surpassed the U.S. as the world’s largest consumer market for the food and beverage (F&B) industry, with the Chinese National Bureau of Statistics reporting an annual growth rate of around 15 percent in F&B imports for the previous five years, totaling…
Read More