Making Sense of Premiumization in China

Written by Andrew Kuiler, CEO @ The Silk Initiative   In our recent post about whether the behavior of fast-evolving Chinese consumers can be predicted accurately, we responded to an article by McKinsey in which they revealed, among other emerging trends, the marked increase in consumer spending in premium categories. This week at The Silk…
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Can the behavior of fast-evolving Chinese consumers be predicted accurately?

Five years ago McKinsey made predictions about the changes we would see in Chinese consumer behavior over the next ten years. This week they released an article that took stock of those predictions, coupled with the results of a new in depth survey and revealed some interesting trends so far. In response to this, The Silk Initiative (TSI) took to the streets of Shanghai to find out…
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