What’s Wrong With Industrial Food? In China, Nothing.

Four men, covered head to toe in protective uniforms, hover over the conveyor belt, checking off items on their notepads. The product shuttles along the manufacturing process, and is optically scanned. A second QA person, covered so thoroughly they might as well be wearing a burqa, peers out from a slit in their face covering…
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Marketing to Chinese hipsters?

Written by TSI CEO Andrew Kuiler “Hipsters” in Chinese has a special meaning. The closest approximation, 文艺青年, literally translates to “young people into literature and art.” Chinese hipsters identify with products and brands to which they feel personally connected. To market to this group, beverage brands must understand what moves them and respond accordingly. So…
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Making Sense of Premiumization in China

Written by Andrew Kuiler, CEO @ The Silk Initiative   In our recent post about whether the behavior of fast-evolving Chinese consumers can be predicted accurately, we responded to an article by McKinsey in which they revealed, among other emerging trends, the marked increase in consumer spending in premium categories. This week at The Silk…
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Upbeat Chinese Consumer

In China’s economic downturn, consumers are still looking up 中国经济增速放缓,消费者仍信心高涨 By Joel Bacall @SilkInitiative In our newsletter, we try to bring you stories about the changes in the Chinese economy that you may (or may not) have read about in the news, but what does it all mean for Chinese brands and consumers? Whilst the…
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