Where are Chinese Consumers Headed Next?

Online shopping is the future of retail. This is accepted wisdom in China. But should it be? News came in last week that, according to an industry report, improved shopping experiences due to better use of technology are pulling Chinese consumers back to brick-and-mortar stores. For years, we’ve been hearing about how brands must move…
Read More

As Hot As Tea: The Chinese Consumer Goes Back to Leaves

Among Chinese consumers under 35 in Shanghai, coffee is cool. Tea? That’s for taxi drivers and parents, who waste their time and money brewing loose leaves. Or so the thinking about goes. But tea is back, and not just the cheese tea variety that has hit like a meteorite in 2017. Yes, that is the…
Read More

China celebrity endorsements

The power of China’s F&B celebrity endorsements Written by Summer Hsia & Daniel de Smeth @SilkInitiative Celebrity endorsements are common in the Chinese advertising space. Singing and acting stars such as Hai Qing, Yang Mi, and Jay Chou are all over Chinese media, hawking everything from yoghurt to instant noodles. The force of a Chinese celebrity…
Read More

China Newsletter

2nd of December 2015 World powers gather for climate talks in Paris, but when will the sky clear up for Beijing? The Chinese government announced ahead of this week’s Paris climate talks that it is a full six months ahead of its pollution reduction targets. The statistics might show that pollution is down nationwide, but Beijing’s smog is at…
Read More