Where are Chinese Consumers Headed Next?

Online shopping is the future of retail. This is accepted wisdom in China. But should it be? News came in last week that, according to an industry report, improved shopping experiences due to better use of technology are pulling Chinese consumers back to brick-and-mortar stores. For years, we’ve been hearing about how brands must move…
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What’s Wrong With Industrial Food? In China, Nothing.

Four men, covered head to toe in protective uniforms, hover over the conveyor belt, checking off items on their notepads. The product shuttles along the manufacturing process, and is optically scanned. A second QA person, covered so thoroughly they might as well be wearing a burqa, peers out from a slit in their face covering…
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As Hot As Tea: The Chinese Consumer Goes Back to Leaves

Among Chinese consumers under 35 in Shanghai, coffee is cool. Tea? That’s for taxi drivers and parents, who waste their time and money brewing loose leaves. Or so the thinking about goes. But tea is back, and not just the cheese tea variety that has hit like a meteorite in 2017. Yes, that is the…
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