March 30th 2016 China Newsletter

This week we would like to welcome Cooper Wu to our team. Cooper brings unique Chinese and Western thinking to TSI due to his Taiwanese upbringing and having worked in a foreign trade role in Shanghai before coming to TSI. Cooper is currently immersed in the kids snacking space for a strategic engagement we have…
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Upbeat Chinese Consumer

In China’s economic downturn, consumers are still looking up 中国经济增速放缓,消费者仍信心高涨 By Joel Bacall @SilkInitiative In our newsletter, we try to bring you stories about the changes in the Chinese economy that you may (or may not) have read about in the news, but what does it all mean for Chinese brands and consumers? Whilst the…
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China celebrity endorsements

The power of China’s F&B celebrity endorsements Written by Summer Hsia & Daniel de Smeth @SilkInitiative Celebrity endorsements are common in the Chinese advertising space. Singing and acting stars such as Hai Qing, Yang Mi, and Jay Chou are all over Chinese media, hawking everything from yoghurt to instant noodles. The force of a Chinese celebrity…
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Low quality German import beer big hit in China

德国低端啤酒在中国的成功秘诀 Written by Daniel de Smeth @SilkInitiative Expats in China sometimes notice products on the shelves that make them stop and do a double-take. German beer is one of them. Priced at around RMB 9 per can (€1.28), German beers fall in the mid-range of the market between Tsingtao at RMB 2.3 (€0.33) and Heineken…
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