China – Activating Older Consumers in a Newer Market

By Summer Hsia and Joel Bacall It may be tempting to focus on China’s newfound glitz and glamor, with the emerging advancements in technology or the digital engagement of China’s post-90s generation. However, with China living in a post one-child-policy era, even megacities such as Shanghai are sounding the alarm on an aging population. What…
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Mobile shopping in China opens doors for food & beverage brands

By Andrew Kuiler & Ericha Penzien The e-commerce market is undoubtedly dominated by the powerful Alibaba, with online platforms including Yihaodian and Taobao with its payment service Alipay. However, as we mentioned a couple of weeks ago in Chinese e-commerce dairy sales move at rapid pace, Tencent’s WeChat is moving consumers to choose an even…
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