The a2 Milk Company

Helping grow market share quickly in the world’s most dynamic market The a2 Milk Company™ (A2MC) is in the business of pioneering the scientific understanding of the A2 protein type so more people can enjoy the nutritional goodness that only comes from real and natural milk across a range of products including fresh milk, infant […]

The Real Pet Food Company

Innovating a range of new and exciting pet-food products for The Real Pet Food Company China’s market for pets and pet-related goods has tripled over the past five years. People across the country are spending more on pampered dogs and cats than ever before. Recognising this trend, The Real Pet Food Company approached TSI to […]

Silver Fern Farms

Adapting a New Zealand premium meat brand to the Chinese market Silver Fern Farms is New Zealand’s leading processor, marketer, and exporter of premium quality lamb, beef, and venison. As China makes up a significant portion of their business, and with eyes on building a global brand, they knew success in local adaptation of their […]

Beyond Meat

Launching the plant-based alternative meat category in China with Beyond Meat Beyond Meat is one of the fastest growing food companies in the world, offering a portfolio of revolutionary plant-based meat alternatives. Looking to launch its business in China, Beyond Meat needed to better understand Chinese consumers and the market to localise its brand name, […]