Designing a New Strategic Portfolio to Accelerate Growth
Designing a New Strategic Portfolio to Accelerate Growth One of the world’s largest beverage companies set an aggressive target of tripling the size of their business over three years through a unique portfolio expansion. Leadership expected much of this growth to come from China. To identify the right opportunities to accelerate growth in the market, […]
Silver Fern Farms: Defining What Sustainability Means to the Chinese Consumer
Defining What Sustainability Means to the Chinese Consumer Silver Fern Farms, New Zealand’s leading processor, marketer, and exporter of premium quality lamb, beef, and venison, approached The Silk Initiative (TSI) to better understand sustainability, specifically in China. As China makes up a significant portion of their business, local product adaptation is critical. Having research to […]
Understanding Consumer Appetite for Innovation
Discovering Consumer Hunger for Innovative Products Within the women’s shaving category, a leading brand wanted to simplify its portfolio structure making it easier for consumers to shop, and streamline product range communications. There was also a gap in the brand’s portfolio. They approached TSI to identify opportunities, innovating on existing products, that would push boundaries […]
Going Global: Settling on global positioning for a vitamin brand
Settling on a global positioning for a vitamins brand An international vitamins brand turned to TSI looking for help in aligning their brand across three different markets – the United States, Australia, and China. The brand had three different positions in each market; in Australia it was a market leader, in China it was a […]
Market Adaptation: Building a premium Scandinavian dairy brand in Asia
Building a premium Scandinavian dairy brand in Asia One of Scandinavia’s biggest premium dairy brands turned to TSI for help in developing a brand concept that will succeed in Asia. The brand chose three markets as an entry point – mainland China, Hong Kong, and South Korea. Although a well-developed brand in Europe, the company […]
Green Innovation: Understanding consumers’ mindset for sustainability-led innovation
Understanding consumers’ mindset for sustainability-led innovation One of the world’s leading chocolate manufacturers has for the past few years been dedicated to the sustainable production of cocoa. When they wanted to communicate to consumers about their initiatives in cocoa sustainability, they approached TSI to help them understand Chinese consumers knowledge of purpose-led brands and products. […]
Digging Deep: Helping a sun care brand succeed in two very different Asian markets
Helping a sun care brand succeed in two very different Asian markets A leading sun care brand came to TSI looking to increase its share within the market in Asian markets, specifically China and Japan. To do this, TSI was asked to help them better understand the Asian market and consumer needs within both skincare […]
Innovating Wine: Innovating wine-based beverages for globally conscious consumers
Innovating wine-based beverages for globally conscious consumers Consumers are increasingly making conscious choices aligned with their well-being and personal values. Recognising this trend, a leading world-class wine brand came to TSI looking to develop an innovation pipeline targeted at these consumers across the globe. Ultimately, the brand wanted to increase their share in current wine […]
The a2 Milk Company: Helping grow market share quickly in the world’s most dynamic market
Helping grow market share quickly in the world’s most dynamic market The a2 Milk Company™ (A2MC) is in the business of pioneering the scientific understanding of the A2 protein type so more people can enjoy the nutritional goodness that only comes from real and natural milk across a range of products including fresh milk, infant […]
The Real Pet Food Company: Innovating a range of new and exciting pet-food products
Innovating a range of new and exciting pet-food products for The Real Pet Food Company China’s market for pets and pet-related goods has tripled over the past five years. People across the country are spending more on pampered dogs and cats than ever before. Recognising this trend, The Real Pet Food Company approached TSI to […]