Designing a New Strategic Portfolio to Accelerate Growth

Designing a New Strategic Portfolio to Accelerate Growth One of the world’s largest beverage companies set an aggressive target of tripling the size of their business over three years through a unique portfolio expansion. Leadership expected much of this growth to come from China. To identify the right opportunities to accelerate growth in the market, […]

Silver Fern Farms: Defining What Sustainability Means to the Chinese Consumer

Defining What Sustainability Means to the Chinese Consumer Silver Fern Farms, New Zealand’s leading processor, marketer, and exporter of premium quality lamb, beef, and venison, approached The Silk Initiative (TSI) to better understand sustainability, specifically in China. As China makes up a significant portion of their business, local product adaptation is critical. Having research to […]

Understanding Consumer Appetite for Innovation

Discovering Consumer Hunger for Innovative Products Within the women’s shaving category, a leading brand wanted to simplify its portfolio structure making it easier for consumers to shop, and streamline product range communications. There was also a gap in the brand’s portfolio. They approached TSI to identify opportunities, innovating on existing products, that would push boundaries […]

Market Adaptation: Building a premium Scandinavian dairy brand in Asia

Building a premium Scandinavian dairy brand in Asia One of Scandinavia’s biggest premium dairy brands turned to TSI for help in developing a brand concept that will succeed in Asia. The brand chose three markets as an entry point – mainland China, Hong Kong, and South Korea. Although a well-developed brand in Europe, the company […]

Green Innovation: Understanding consumers’ mindset for sustainability-led innovation

Understanding consumers’ mindset for sustainability-led innovation One of the world’s leading chocolate manufacturers has for the past few years been dedicated to the sustainable production of cocoa. When they wanted to communicate to consumers about their initiatives in cocoa sustainability, they approached TSI to help them understand Chinese consumers knowledge of purpose-led brands and products. […]

Innovating Wine: Innovating wine-based beverages for globally conscious consumers

Innovating wine-based beverages for globally conscious consumers Consumers are increasingly making conscious choices aligned with their well-being and personal values. Recognising this trend, a leading world-class wine brand came to TSI looking to develop an innovation pipeline targeted at these consumers across the globe. Ultimately, the brand wanted to increase their share in current wine […]

The Real Pet Food Company: Innovating a range of new and exciting pet-food products

Innovating a range of new and exciting pet-food products for The Real Pet Food Company China’s market for pets and pet-related goods has tripled over the past five years. People across the country are spending more on pampered dogs and cats than ever before. Recognising this trend, The Real Pet Food Company approached TSI to […]

Silver Fern Farms: Adapting a New Zealand premium meat brand to the Chinese market

Adapting a New Zealand premium meat brand to the Chinese market Silver Fern Farms is New Zealand’s leading processor, marketer, and exporter of premium quality lamb, beef, and venison. As China makes up a significant portion of their business, and with eyes on building a global brand, they knew success in local adaptation of their […]

Beyond Meat: Launching the plant-based alternative meat category in China

Launching the plant-based alternative meat category in China with Beyond Meat Beyond Meat is one of the fastest growing food companies in the world, offering a portfolio of revolutionary plant-based meat alternatives. Looking to launch its business in China, Beyond Meat needed to better understand Chinese consumers and the market to localise its brand name, […]