Innovating Wine: Innovating wine-based beverages for globally conscious consumers

Innovating wine-based beverages for globally conscious consumers Consumers are increasingly making conscious choices aligned with their well-being and personal values. Recognising this trend, a leading world-class wine brand came to TSI looking to develop an innovation pipeline targeted at these consumers across the globe. Ultimately, the brand wanted to increase their share in current wine […]

The Real Pet Food Company: Innovating a range of new and exciting pet-food products

Innovating a range of new and exciting pet-food products for The Real Pet Food Company China’s market for pets and pet-related goods has tripled over the past five years. People across the country are spending more on pampered dogs and cats than ever before. Recognising this trend, The Real Pet Food Company approached TSI to […]

Beyond Meat: Launching the plant-based alternative meat category in China

Launching the plant-based alternative meat category in China with Beyond Meat Beyond Meat is one of the fastest growing food companies in the world, offering a portfolio of revolutionary plant-based meat alternatives. Looking to launch its business in China, Beyond Meat needed to better understand Chinese consumers and the market to localise its brand name, […]