The Big Five for 2022

TSI’s trend predictions for the new year With over 60% of the world’s population, lumping Asia-Pacific into one market is an impossible task. From the northernmost reaches of Siberia, down to the choppy waters off the Tasmanian coast, east to the noisy fish markets of Japan and over to the colourful, spice-laden kitchens of India, […]

Picture Perfect?

I remember a time, not so long ago, where a successful restaurant won with the right combination of food, price, and customer service. Sitting down at your regular, you knew exactly what you wanted to order. A friendly, smiling face would bring over your favourite dish and you’d tuck in. Waddling up to the register, you pay and step outside to a nice big “see you next time!” If you were a foodie, you’d seek out a place with the latest, freshest, most innovative ingredients regardless of the price. Families on a budget would go after the most cost-effective option, albeit possibly not the tastiest. No matter what, good restaurants offered something for everyone.

In Search of Community: Today’s Chinese Millennials

One of the biggest questions on the minds of innovators today is how to approach millennials. As a segment, they do have a number of similarities: social media savvy; global consciousness; a need for the next big thing. In China, though, there’s a particularly unique aspect to the millennial psyche. A decades-old governmental policy and […]

We Need to Get Smarter About Food Waste

This Friday is International Clean Out Your Fridge Day. For many of us, we put off reaching to the back of our refrigerators and pulling out all those junky bottles of sauce that expired years ago. In terms of household chores, it’s right down there with mowing the lawn in July. Yet, every day we […]

Brexit and Brand U.K.

All eyes have been on the U.K. over the past few weeks as the Brexit drama reached a fever pitch. October 31st was supposed to be the date the United Kingdom left the European Union, but as of now, it looks like Brussels has granted London an extension until January. The complexity of the situation, […]

The Top 5 Brands Killing It In China

The days of dumping a product into the Chinese market and expecting success are well and truly over. One can no longer rely on provenance, name recognition, or price as the key differentiator that drives consumer conversion. Today, success comes at a much higher cost, especially with how far brands go being creative. Both foreign […]

What’s in a Name? Why Product Naming is No Simple Feat in China

I can’t count the number of times we’ve had clients come to us to do a naming study. More often than not, they think it’s going to be something quick, dirty, and cheap. Clients will often ask us to just translate their brand name into Mandarin and test it with a few consumers. Wham, bam, […]

Five Things Companies Keep Getting Wrong About China

China’s trade relationship with the world is certainly a unique one. For years, the Middle Kingdom stood at the centre of global manufacturing and distribution of goods. While moves by the Government are trying to change this, developing more of a service-oriented economy, there is still a long way to go. Established relationships developed over […]

With New Product Development, Give Yourself Permission to Play

Asia’s a big place. Yet when it comes to new product development many companies continue to look at it as a single market. Sure, we have the usual segments: age; income; location. But there are so many other ways we can slice and dice the market. It’s often these lesser-known approaches that yield some of […]