Chinese Consumers Aren’t Who You Think They Are

Fun fact.

The Romans believed the goddess Venus was born as a fully grown woman after Uranus had his genitals chopped off and thrown into the sea. Over time, though, people began to question the validity of the story and replace it with new stories of their own.

In much the same way Romans passed down the birth of Venus from generation to generation, there are a lot of myths being passed down when it comes to doing business in China. Coming out of the Coronavirus pandemic, much of what we used to consider true about Chinese consumers is no longer the case. Yet, many consultants, business owners, and distributors are still handing down outdated lore as fact.

In this month’s TSI Navigator™ Compass, we explore some of the newer myths floating around about how to succeed in the Chinese market. From what drives consumer purchases to the need for quality and safety, international influences to technology, it’s time to dispel some of the myths about myths about China.

Read the report here.

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