Consumer Goods Brand Consulting

We are the future focused insights, strategy, design, and innovation people

What We Do

At TSI, our business is to create and validate data-driven brand strategy solutions for our clients’ future ambitions. Combining an in-house Insights and Strategy team along with a Design and Innovation team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our client’s brands. ​

As a foresight-driven brand consultancy with decades of expertise within the consumer goods industry, we pride ourselves on helping our clients achieve exceptional growth. Our solutions, products, and services get them there.

Our Work

Our global client reach and industry focus​ spans F&B, personal care, nutraceuticals, and wellness​. From established names like General Mills and Mars, to newer brands like Beyond Meat and Silver Fern Farms, we are data-led, consumer-centric, and foresight-focused.

Andrew Kuiler

CEO

Evelyn Hussain

DIRECTOR

Eric Lin

DIRECTOR

Andrew Cameron

DIRECTOR

Tim Binnion

DESIGN LEAD

Golden Huang

CLIENT MANAGER

Lareina Liu

INNOVATION LEAD

Emma Wu

PROECT EXECUTIVE

John Pabon

MARKETING

Qi Zhang

ANALYST

Taylor Cheung

ASSOCIATE CONSULTANT

Zijun Zhang

ANALYST

Cherie Han

LEAD MODERATOR

Julice Wang

OFFICE MANAGER

Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. ​

 

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

Andrew Kuiler

CEO

Evelyn Hussain

DIRECTOR

Eric Lin

DIRECTOR

Andrew Cameron

DIRECTOR

Tim Binnion

DESIGN LEAD

Golden Huang

CLIENT MANAGER

Lareina Liu

INNOVATION LEAD

Emma Wu

PROECT EXECUTIVE

John Pabon

MARKETING

Qi Zhang

ANALYST

Taylor Cheung

ASSOCIATE CONSULTANT

Zijun Zhang

ANALYST

Cherie Han

LEAD MODERATOR

Julice Wang

OFFICE MANAGER

Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. ​

 

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

Andrew Kuiler

CEO

Andrew Cameron

DIRECTOR

Tim Binnion

DESIGN LEAD

Emma Wu

PROECT EXECUTIVE

John Pabon

MARKETING

Evelyn Hussain

DIRECTOR

Golden Huang

CLIENT MANAGER

Qi Zhang

ANALYST

Cherie Han

LEAD MODERATOR

Julice Wang

OFFICE MANAGER

Eric Lin

DIRECTOR

Lareina Liu

INNOVATION LEAD

Taylor Cheung

ASSOCIATE CONSULTANT

Zijun Zhang

ANALYST

Who We Are

We are the future-focused insight, strategy, and innovation people.​

TSI is one of the world’s few Asia-based consumer goods brand consultancies sitting at the intersection of foresight, strategy, innovation, and creative development. From our base in Shanghai, we help clients across Asia-Pacific, Europe, and the United States make smarter brand and product decisions.

Our end-to-end consulting services are offered entirely in-house, providing one-of-a-kind solutions for research and development, insight and strategy, as well as design and innovation teams.

Why our clients love us

Non-Obvious Solutions

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Focused on Impact

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Strategies & Enterprises

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