Associate Director


Location: Shanghai,

Posted At: 07/03/2023

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TSI is now hiring an Associate Director to join our growing Insights and Strategy team.

This is a senior role at TSI responsible for driving project execution across all levels, as well as contributing to building and driving growth.

Key responsibilities:

  • Leadership and development of all aspects relating to daily delivery within the Insights and Strategy team
  • Leading the team through designing, executing, and presenting analytic and strategy studies to meet our clients’ research and brand strategy objectives
  • Take the lead role in steering projects, assessing and creating new opportunities along the delivery of the project, while ensuring projects are delivered on time and to standard
  • Oversee projects, allocate and organize resources, supervise project execution
  • Supervise or take charge of proposals, attending pitch meetings, and presentation meetings
  • Play a lead role in embedding new insight tools across the organisation and across our client roster
  • Achieve set revenue goals while ensuring cost maintenance across all aspects of project execution
  • Management of direct reports, including identification of talent, onboarding, retention, and training
  • Train and upskill TSI team members as needed, including mentoring and teaching your team about your area of specialisation
  • Contribute to culture and ensure TSI is a place people want to work
  • Develop and contribute to TSI thought leadership propositions and content to use as part of marketing activity
  • Help to raise our company profile through LinkedIn, social media accounts, and events/mixer opportunities


  • Bachelor’s degree required
  • 6+ years’ experience within a market research/insights agency, brand consultancy, in-house insights/research team, or similar, with at least 2 years in China
  • Must have extensive experience in primary quantitative research. Experience in qualitative research will be considered, but quantitative experience is a must.
  • Proven client management experience
  • Strong verbal and written communication skills
  • Bilingual in English and Mandarin and capable of managing English-speaking clients
  • Operates with the highest standards of technical competence in respective areas at all times
  • Self-led, always organized, ahead of your own calendar and to-do list
  • Knowledge and experience of the Chinese consumer, with experience in food and beverage sector ideal


The Silk Initiative (TSI) is an insights, strategy, innovation and design agency working across Asia, with headquarters in Shanghai and offices in Singapore and Australia. Having both an Insights and Strategy team and an Innovation and Design team means we help our clients grow through our approach of “Data In, Assets Out, Measurable Results.”

TSI is a dynamic team of experts from around the world, working with cutting-edge tools to understand consumers and innovate for them. We pride ourselves on having a positive work environment with high employee satisfaction. Our beautifully designed Xuhui office encourages the creativity, collaboration, and expertise we bring to each engagement.

Benefits include:

  • Competitive salary
  • Attractive year-end bonus structure
  • Flexible work-from-home policy
  • Excellent career growth
  • Company offsites
  • Upskilling training
  • Work travels

How To Apply

If interested, please email Andrew Cameron your CV and cover letter at In your cover letter please include the word “empathy.”