Location: Shanghai,

Posted At: 19/04/2022

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An innovator role is uniquely challenging. It’s not easy, but those who have accepted the challenge will tell you it’s worth it. If learning on the job excites you, read on.

In this role you will be helping the team develop and execute innovation projects such as generating brand names, organising Design Thinking workshops, creating new products across the personal care F&B and health supplement industries, and conducting desk research looking at inspiring products and packaging throughout the market. We’re looking for someone who wants to develop their problem-solving abilities and creative thinking, with a passion for copywriting.

Daily responsibilities may include:

  • Schedule projects
  • Write brand and product concepts
  • Collaborate with TSl’s insights and strategy team to generate creative concepts
  • Faciliate innovation practice with trend-watching
  • Set up cross-functional workshops and projects of varied sizes and types


  • Have a degree in Communication, Branding, Marketing, Business Administration or similar
  • At least 1 year’s work experience working in a consultancy or advertising agency
  • Native speaker of Mandarin. Proficient in English
  • A good storyteller who speaks and writes well in English and Mandarin
  • Experience working with innovation frameworks and Design Thinking methodologies is preferred
  • Willing to learn, organised, detail-oriented, and with the ability to think far, wide, and creatively
  • Up to date with trends and Chinese culture
  • Candidates with a master’s degree and overseas studying experience are preferred


The Silk Initiative (TSI) is a data-led foresight consultancy that future-proofs ambitious consumer brands. Armed with the perfect combination of foresight, strategy, innovation, and design, we pride ourselves on bridging the gap between brands and consumers. TSI is a dynamic team of experts from around the world. We pride ourselves on having a positive work environment with high employee satisfaction. Our beautifully designed headquarter office encourages the creativity, collaboration, and expertise we bring to each engagement. We are based in Shanghai, Singapore, and Australia.

Benefits include:

  • Competitive salary
  • Attractive year-end bonus structure
  • Flexible work from home policy
  • Excellent career growth
  • Company offsites
  • Upskilling training
  • Work travels
  • Summertime benefit

How To Apply

We are after someone who has a high level of attention to detail and able to follow instructions

  • Review our website and tell us 3 reasons why you’d like to join our team
  • You will require a CV with a cover letter detailing why you’re right for the role and what appeals to you about the position. The cover letter should include the words “white rabbit”


Contact: Evelyn Hussain if interested Email: WeChat: evelynhussain