Desmond Loh
Client Services Director
Desmond is based in Singapore, establishing TSI’s S.E. Asian presence. More and more major global brands are looking to Asia as a strategic growth driver, with Singapore serving as a regional headquarter base. Through establishing a S.E. Asian presence, the TSI team will be better able to provide our suite of data-led innovation services to help clients realise these growth opportunities.

A graduate of London South Bank University, Desmond has spent his entire career on the business side of creative – from managing small design agencies to global brand consultancies. He has over 15 years of marketing and branding experience spanning a wide range of industries, including F&B, banking and finance, FMCG, hospitality, telecoms, and retail. Prior to TSI, Desmond served in high-level business development roles at Toluna and Landor & Fitch. He noted “…TSI’s genuine and amazing culture, stellar professional record, and high standard of delivery are well known across APAC. This region is poised for strong growth and I am excited to join the team to introduce more clients in Southeast Asia to TSI’s unique brand consultancy offerings.”

In his spare time, Desmond loves fishing and spending time with family and his beloved Wire Fox Terrier. An avid lifelong learner, he believes strongly in the value of community and has dedicated much of his time to voluntary service as a grassroots activist and on the advisory board of a primary education institute.


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