My work as a Director for Client Services within TSI’s Insight & Strategy team, with responsibility for leading client engagements across China and Asia-Pacific, capitalises on this professional experience.

I’ve uniquely straddled both agency and client-side, enabling me to have first-hand knowledge in translating insights into executable plans for marketing, sales, and R&D teams. Originally from Taiwan, I graduated with an MA in Applied Law and a BA in Marketing. With over seven years of experience with Kantar and five years client-side marketing and category building experience in China and Australia, I have a proven record of transforming categories and portfolios across high-demand Asian markets.

In my spare time, you’ll find me either in the gym or creating an underwater playground for my fish.