That’s why my diverse background across product design and branding works well as TSI’s design and innovation lead. I help to expertly distill user insights into concrete design recommendations that help brands and products connect with customers. ​

My particular expertise lies in a unique combination of product, brand, and category design. That’s why my colleagues call me TSI’s Swiss Army Knife. I bring together an eye for the aesthetic and a penchant for technical details, Adding a passion for sustainability and circular design further fits me into the world of the modern consumer, especially as concerns future challenges.

When I’m not tinkering with some innovative designs, I go analogue by taking photographs on my hikes throughout China.