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We leverage our Human Motivator Framework to measure how consumers react emotionally to pack and brand. Beyond that, we also use Implicit Psychometrics to measure the intended and unintended sub-conscious associations people have when they consider your brand.
When used in conjunction with other tools, this lets us embed a common thread of consumer sentiment along each step of the marketing journey, providing brand coherence through a unifying framework.
This can be used for any touchpoint, including:
- Brand concepts
- NPD
- Brand naming
- Brand campaigns
- Packaging designs
- Brand assets
- Competitive analysis
Discover how this looks in practice by reading our related case studies below. Then contact Associate Vice President Andrew Cameron.
