We leverage our Human Motivator Framework to measure how consumers react emotionally to pack and brand. Beyond that, we also use Implicit Psychometrics​ to measure the intended and unintended sub-conscious associations​ people have when they consider your brand. 

When used in conjunction with other tools, this lets us embed a common thread of consumer sentiment along each step of the marketing journey, providing brand coherence through a unifying framework. 

This can be used for any touchpoint, including:

  • Brand concepts
  • NPD
  • Brand naming
  • Brand campaigns
  • Packaging designs
  • Brand assets
  • Competitive analysis
Discover how this looks in practice by reading our related case studies below. Then contact Associate Vice President Andrew Cameron.

Related Case Studies