TSI is the exclusive licensee for Hotspex and its tools in Asia. 

Hotspex’s PersonaSphere gives us a deeper understanding of the emotional reaction towards various touch points in the brand development process.

When used in conjunction with TSI’s other tools, this lets us embed a common thread of consumer sentiment along each step of the marketing journey, providing brand coherence through a unifying framework. 

This can be used for any touchpoint, including:

  • Brand concepts
  • NPD
  • Brand naming
  • Brand campaigns
  • Packaging designs
  • Brand assets
  • Competitive analysis

Discover how this looks in practice by reading our related case studies below. 

Related Case Studies