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TSI is the exclusive licensee for Hotspex and its tools in Asia.
Hotspex’s PersonaSphere gives us a deeper understanding of the emotional reaction towards various touch points in the brand development process.
When used in conjunction with TSI’s other tools, this lets us embed a common thread of consumer sentiment along each step of the marketing journey, providing brand coherence through a unifying framework.
This can be used for any touchpoint, including:
- Brand concepts
- NPD
- Brand naming
- Brand campaigns
- Packaging designs
- Brand assets
- Competitive analysis
Discover how this looks in practice by reading our related case studies below.
