TSI explores what matters most when it comes to this dynamically growing space.
The pandemic has put a focus back on overall health and wellness. Nowhere is this more true than in the explosion of plant-based meat alternatives across Asia. Companies are competing to grab a spot in a space once dominated solely by tofu. In doing so, they are finding innovative means towards new product development, flavour profiling, and collaboration.
Earlier this month, Evelyn Hussain shared TSI Navigator™ findings on consumer reactions to plant-based meat, expected benefits brands need to deliver, barriers to overcome, and consumer perceptions of plant-based product concepts. Research also uncovered gaps needing further work, including the impact of sustainability on purchase intent, cost-effective alternatives, and brand perception towards other plant-based categories like dairy and coffee.
If you want to learn more, take a look at the TSI Navigator™ preview report here.
There’s lots more to share, so reach out to Evelyn and the team to see how TSI can position your business for success.