TSI explores what matters most when it comes to dairy in China.
Over the course of nearly a decade, TSI has worked extensively with some of the world’s largest dairy companies. In fact, many have jokingly called us The Milk Initiative.
In this edition of the TSI Navigator™ trend report, we take a deep dive into the latest sentiment around dairy in China. This is an industry plagued by misconceptions stemming from scandal, bad messaging, and a lack of education. Our findings, though, seem to indicate all this might be changing. Unlike many of the market’s other sectors, dairy purchase is no longer driven as prevalently by safety or taste as in the past. Consumers are branching out, exploring alternative forms of dairy like nut and even camel milks.
Changing deeply embedded sentiments, though, requires the right combination of insight, strategy, and product innovation.
If you want to learn more, take a look at the TSI Navigator™ preview report here.
There’s lots more to share, so reach out to the team to see how TSI can position your business for success.