About TSI/Hotspex
APAC Brand Consulting Experts
The Silk Initiative has grown to become one of the world’s top brand consulting experts sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions.
Combining an Insights and Strategy team along with an Innovation and Design team, TSI’s approach means our brand consulting experts can provide end-to-end solutions for our clients’ brands.
Our Evolution
By 2030, Asian consumers will make up 64% of the world’s middle class. With more disposable income, they will be looking for quality products from trusted global brands, tailored to their unique needs. For companies in the consumer space, the question becomes how to produce enough to go around in a way that not only meets the needs of humanity but also makes commercial sense.
The Silk Initiative was born with the purpose of helping brands navigate these complexities.
Since that time, we’ve evolved to address an ever-growing web of needs from multinational and competitor brands. In March 2023, TSI became part of the Hotspex Group. Hotspex platforms and digital advertising technologies power 15 of the top 20 global advertisers in over 30 countries. Our partnership will help insights managers, brand operators, and marketers gain an even deeper understanding of consumers across Asia-Pacific.
Our People
With over 120 people across 5 offices in 5 countries, the brand consulting experts at TSI/Hotspex bring a wealth of experience to our clients. Whether that’s in consumer understanding, advanced analytics, design-led thinking and innovation, or brand strategy consulting, we always ensure our clients achieve exceptional results.
Our APAC experts are based in Shanghai, Singapore, and Australia. Combined, they bring over a century of deep consumer insights across their respective regions. Unlike other brand consulting agencies, they also possess knowledge across all three of our major Asia-Pacific markets as well as secondary markets across the region. Each also brings a speciality to their work, from naming expertise to semiotic prowess, cross-cultural engagement to sentiment analysis.
Click through to learn more about our people and their unique brand consulting expertise areas.
