About TSI/Hotspex

The Silk Initiative has grown to become one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. 

Combining an Insights and Strategy team along with an Innovation and Design team, TSI’s approach means we can provide end-to-end solutions for our clients’ brands. 

Our Evolution

By 2030, Asian consumers will make up 64% of the world’s middle class. With more disposable income, they will be looking for quality products from trusted global brands, tailored to their unique needs. For companies in the consumer space, the question becomes how to produce enough to go around in a way that not only meets the needs of humanity but also makes commercial sense. 

The Silk Initiative was born with the purpose of helping brands navigate these complexities.

Since that time, we’ve evolved to address an ever-growing web of needs from multinational and competitor brands. In March 2023, TSI became part of the Hotspex Group. Hotspex platforms and digital advertising technologies power 15 of the top 20 global advertisers in over 30 countries. Our partnership will help insights managers, brand operators, and marketers gain an even deeper understanding of consumers across Asia-Pacific.

Our People

With over 120 people across 5 offices in 5 countries, TSI/Hotspex brings a wealth of experience to our clients. Whether that’s in consumer understanding, advanced analytics, design-led thinking and innovation, or brand strategy consulting, we always ensure our clients achieve exceptional results. Check out our APAC experts based in Shanghai, Singapore, and Australia.
andrew-hs
Andrew Kuiler
Founder & CEO
evelyn-hs
Evelyn Hussain
Associate Vice President
andrewc-hs
Andrew Cameron
Associate Vice President
eric-hs
Eric Lin
Client Services Director
golden-hs
Golden Huang
Senior Client Manager
qi-hs
Qi Zhang
Senior Research Manager
cherie-hs L
Cherie Han
Lead Moderator
john-hs
John Pabon
Marketing