THE SILK INITIATIVE

We are the
future-focused

What We Do

At TSI, we put a relentless focus on data to create tangible assets that provide measurable results for our clients. Our end-to-end approach, coupled with a suite of proprietary tools, helps brands reduce the risk of misalignment and important insights falling through the cracks​.

We offer a range of services across insight, strategy, innovation, and design.

Beyond Meat

Beyond Meat is one of the fastest-growing food companies in the world, offering a portfolio of revolutionary plant-based meat alternatives. Looking to launch its business in China, Beyond Meat engaged TSI to help them in that process.

Check out the work which won us the 2021 Transform Awards Asia award for naming.

Our Work

Our global client reach and industry focus​ spans F&B, personal care, nutraceuticals, and wellness​. From established names like General Mills and Mars, to newer brands like Beyond Meat and Silver Fern Farms, we pride ourselves on bridging the gap between brands and consumers.

Why Our Clients Love Us

Asia-based

We help you succeed in the world’s growth engine.

End-to-End Approach

We help brands reduce the risk of misalignment and important insights falling through the cracks​.

Future-focused

We are not reactive, but use hard data to help you take the initiative​.

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Andrew Kuiler
Founder & CEO
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Evelyn Hussain
Director
Andrew Cameron
Andrew Cameron
Director
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Eric Lin
Director
Desmond Loh TSI
Desmond Loh
Director
Golden Huang
Golden Huang
Sr Client Mngr
Tim Binnion
Tim Binnion
Design Lead
Lareina Liu
Lareina Liu
Innovation Lead
Qi Zhang
Qi Zhang
Client Manager
Emma Wu
Emma Wu
Project Executive
Zijun Zhang
Zhang Zijun
Analyst
Chi's profile P1
Chi Zhang
Analyst
John Pabon
John Pabon
Marketing
Cherie Han
Cherie Han
Lead Moderator
85ec36_16e7085758f84efdbc65cfe849f15794_mv2
Eric Lin
CEO

Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. ​

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

85ec36_8841c9f9bfcc41c9bef12e0eaaeafc67_mv2
Andrew Kuiler
Founder & CEO
85ec36_cef580b960784fb687c260ba4a81b845_mv2
Evelyn Hussain
Director
Andrew Cameron
Andrew Cameron
Director
85ec36_439873ea82c240d6985d18cbded08e30_mv2
Eric Lin
Director
Desmond Loh TSI
Desmond Loh
Director
Golden Huang
Golden Huang
Sr Client Mngr
Tim Binnion
Tim Binnion
Design Lead
Lareina Liu
Lareina Liu
Innovation Lead
Qi Zhang
Qi Zhang
Client Manager
Emma Wu
Emma Wu
Project Executive
Zijun Zhang
Zhang Zijun
Analyst
Chi's profile P1
Chi Zhang
Analyst
John Pabon
John Pabon
Marketing
Cherie Han
Cherie Han
Lead Moderator
85ec36_16e7085758f84efdbc65cfe849f15794_mv2
Eric Lin
CEO
male-team-generic
New Employee
TBA

Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. ​

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

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