TSI’s culturally led creative naming process resulted in the perfect name for our China brand launch. Their sprint approach was not only effective, they were a pleasure to work with and highly responsive to our brand needs.
Will Schafer, VP of International MarketingBeyond Meat
The Silk Initiative is the bridge between Western markets and China, demonstrating a strong sense of ownership with every engagement. They have been instrumental in providing a strong and strategic partner for our growth.
Michael Barrett, Former Global Insights DirectorCampbell’s
Great working with TSI on this project and seeing work
translate into sales! Look forward to the next project.
Andrew Fairlam, Portfolio Innovation ManagerLion Dairy
The Silk Initiative was new to us and the business challenge was new to us as well. With all this “new” there was a lot of scope for things to go wrong on a high profile project within our global organisation. Despite all this [TSI] did a great start-to-finish job of taking our business challenge and guiding us through an exploration to answer it.
Senior Manager, Global Consumer InsightsSuncare
The Silk Initiative is the bridge between Western markets and China, demonstrating a strong sense of ownership with every engagement. They have been instrumental in providing a strong and strategic partner for our growth.
Rebecca Stratton, Brand Manager FoodserviceSilver Fern Farms
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