THE SILK INITIATIVE

We are the
future-focused

What We Do

At TSI, we put a relentless focus on data to create tangible assets that provide measurable results for our clients. Our end-to-end approach, coupled with a suite of proprietary tools, helps brands reduce the risk of misalignment and important insights falling through the cracks.

We offer a range of services across insight, strategy, innovation, and design.

Hotspex announces TSI majority stake!

Through this partnership TSI will be able to further amplify our amazing services to our clients as well as support our clients in all corners of the globe through a significant regional expansion.

Our Work

Our global client reach and industry focus spans F&B, personal care, nutraceuticals, and wellness. From established names like General Mills and Mars, to newer brands like Beyond Meat and Silver Fern Farms, we pride ourselves on bridging the gap between brands and consumers.

TSI’s culturally led creative naming process resulted in the perfect name for our China brand launch. Their sprint approach was not only effective, they were a pleasure to work with and highly responsive to our brand needs.

The Silk Initiative is the bridge between Western markets and China, demonstrating a strong sense of ownership with every engagement. They have been instrumental in providing a strong and strategic partner for our growth.

Great working with TSI on this project and seeing the insights translate into sales! Look forward to the next project.

The Silk Initiative was new to us and the business challenge was new to us as well. With all this “new” there was a lot of scope for things to go wrong on a high profile project within our global organisation. Despite all this [TSI] did a great start-to-finish job of taking our business challenge and guiding us through an exploration to answer it.

Asia-based

We help you succeed in the world’s growth engine.

End-to-End Approach

We help brands reduce the risk of misalignment and important insights falling through the cracks.

Future-focused

We are not reactive, but use hard data to help you take the initiative.

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Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions.

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands.