THE SILK INITIATIVE

We are the
future-focused

What We Do

At TSI, we put a relentless focus on data to create tangible assets that provide measurable results for our clients. Our end-to-end approach, coupled with a suite of proprietary tools, helps brands reduce the risk of misalignment and important insights falling through the cracks​.

We offer a range of services across insight, strategy, innovation, and design.

Hotspex announces TSI majority stake!

Through this partnership TSI will be able to further amplify our amazing services to our clients as well as support our clients in all corners of the globe through a significant regional expansion.

Our Work

Our global client reach and industry focus​ spans F&B, personal care, nutraceuticals, and wellness​. From established names like General Mills and Mars, to newer brands like Beyond Meat and Silver Fern Farms, we pride ourselves on bridging the gap between brands and consumers.

Why Our Clients Love Us

Asia-based

We help you succeed in the world’s growth engine.

End-to-End Approach

We help brands reduce the risk of misalignment and important insights falling through the cracks​.

Future-focused

We are not reactive, but use hard data to help you take the initiative​.

andrew-hs
Andrew Kuiler
Founder & CEO
evelyn-hs
Evelyn Hussain
Associate VP
andrewc-hs
Andrew Cameron
Associate VP
eric-hs
Eric Lin
Director
desmond-hs
Desmond Loh
Director
xiaobo-hs L
Xiaobo Dong
Associate Director
golden-hs
Golden Huang
Sr Client Mngr
lareina-hs
Lareina Liu
Sr Innovation Lead
qi-hs
Qi Zhang
Sr Research Mngr
zijun-hs L
Zhang Zijun
Sr Research Exec
emma-hs
Emma Wu
Sr Research Exec
candice-hs
Candice Wang
Innovator
anujin-hs L
Anujin Byambaa
Design Lead
cherie-hs L
Cherie Han
Lead Moderator
julice-hs L
Julice Wang
Office Manager
john-hs
John Pabon
Marketing
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Emma Wu
Sr Research Exec

Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. ​

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

andrew-hs
Andrew Kuiler
Founder & CEO
evelyn-hs
Evelyn Hussain
Associate VP
andrewc-hs
Andrew Cameron
Associate VP
eric-hs
Eric Lin
Client Services Director
desmond-hs
Desmond Loh
Client Services Director
xiaobo-hs L
Xiaobo Dong
Associate Director
golden-hs
Golden Huang
Sr Client Mngr
85ec36_16e7085758f84efdbc65cfe849f15794_mv2
lareina-hs
Lareina Liu
Sr Innovation Lead
qi-hs
Qi Zhang
Sr Research Mngr
zijun-hs L
Zhang Zijun
Sr Research Exec
emma-hs
Emma Wu
Sr Research Exec
candice-hs
Candice Wang
Innovator
anujin-hs L
Anujin Byambaa
Design Lead
john-hs
John Pabon
Marketing
cherie-hs L
Cherie Han
Lead Moderator
julice-hs L
Julice Wang
Office Manager

Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. ​

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

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