What We Do

At TSI/Hotspex, we pride ourselves on creating winning brand innovations. 

We put a relentless focus on creating tangible assets that provide measurable results for our clients. Our end-to-end approach, coupled with a suite of proprietary tools, helps brands reduce the risk of misalignment and important insights falling through the cracks.

Our Asia-based teams in Shanghai, Singapore, and Melbourne offer a range of services across insight, strategy, innovation, and design.

Choice/volumetric modelling

Consumer in-depth interviews

Desk research/store visits

Ethnographies/home visits

Expert in-depth interviews

Focus groups

Brand workshops

Communications optimisation

Consumer segmentation

Lead agency monitoring

Marketing mix strategy

Portfolio optimisation

Pricing analysis

Brand and product naming

Brand concept development

Concept development, validation, and optimisation

Design Thinking workshops

New product development

Sprint ideation

Brand asset design

Brand development

Exhibition design

Packaging design

Visual identity design and adaptation

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