Silver Fern Farms: Adapting a New Zealand premium meat brand to the Chinese market
Adapting a New Zealand premium meat brand to the Chinese market Silver Fern Farms is New Zealand’s leading processor, marketer, and exporter of premium quality lamb, beef, and venison. As China makes up a significant portion of their business, and with eyes on building a global brand, they knew success in local adaptation of their […]
Beyond Meat: Launching the plant-based alternative meat category in China
Launching the plant-based alternative meat category in China with Beyond Meat Beyond Meat is one of the fastest growing food companies in the world, offering a portfolio of revolutionary plant-based meat alternatives. Looking to launch its business in China, Beyond Meat needed to better understand Chinese consumers and the market to localise its brand name, […]
