Gender Wars: The Semiotic Cues Shaping the Future of Chinese Advertising
He/she. They/them. Ze/zir. Around the world, the idea of gender as something binary is quickly becoming passé. According to Ipsos, half of all American women and 40% of men recognise gender as something fluid. Nearly 20% know someone who is transgender, while 2.5% of those between 18 and 24 identify as non-binary. Dipanjan Chatterjee from […]
Is the Coronavirus Changing Chinese Attitudes to Wellness?
These are uncertain times. The rise of the novel coronavirus, COVID-19, has sent the business world into a frenzy. Companies are shutting down and workers are being laid off. For those companies that keep their doors open, projects, budgets, and work are being put on hold. There’s a lot of short-term reaction happening with little […]
