With nearly 20 years of experience working with major brands including Campbell’s, PepsiCo, Arla, VitaCoco, Goodman Fielder, Pizza Hut, Unilever, US Dairy, and Mars Wrigley, I have a strong understanding of the strategic approach brands need to thrive. My insights on the Chinese consumer market and branding have also led to my being featured in major publications, including Entrepreneur Magazine and Smart Insights, and in front of think tanks, financial institutions, and government organizations.
When I’m not helping clients prosper, you’ll find me entertaining guests over a home-cooked meal, experimenting with new cuisines, or showcasing my 34 years of study on the bagpipes – much to the delight of my neighbours.
406 Jianguo West Road
Xuhui District, Shanghai 200031