Understanding China’s Silver Economy

We’re very excited about the launch of our latest TSI Navigator™ Compass, where we explore the future of China’s silver economy.

China’s ageing population has been a discussion point for nearly a decade. By 2030, those over 65 will account for nearly a quarter of China’s population. This demographic shift is one most brands are just starting to grasp. For those that have embraced China’s silver economy, this has proven a golden opportunity.

In this edition of the TSI Navigator™ Compass, we take a deep dive into the latest data on the Silver Economy in China. This is an industry where products and services are designed to meet the needs of people over 60. This segment has more time to shop, higher disposable income, and stronger spending power. Our in-house research and proprietary data from TSI Navigator™ identified what this segment is looking for, their pain points, and key opportunities for brands. 

Access the English report here.

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