John Pabon
Asia’s a really misunderstood place. People that come on business only get a glimpse of it. There’s a whole other side I like to try and get out to the world.

John leads our marketing and communication work, getting brand TSI out to the world. He’s instrumental in making sure past, present, and future clients are up-to-date with the latest news and insights from the region. He also coordinates our strategic alliances.

His previous work includes posts with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. For nearly a decade he’s also chronicled the societal impacts of China’s economic rise in his blog, John’s Little Green Book. John has been honoured as one of the world’s top 100 voices on modern China, is a regular contributor to China-based business magazines, and speaks to an array of global audiences on issues of marketing, strategy, sustainability, and societal change.

When he’s not shouting TSI from the rooftops, John loves flying to new places, walking his Shiba Inu, and fine-tuning his Muay Thai kicks.

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