TSI explores what matters most when it comes to functional benefits.
We’re very excited about the launch of our latest TSI Navigator™ Compass, where we explore the future of functional ingredients.
The global functional food industry has a current market size of nearly US$259 billion. Bolstered by the pandemic, the sector is predicted to grow to almost US$530 billion by 2028. China alone accounts for over US$31 billion in global functional ingredient sales.
What, though, are Asian consumers looking for? In spending so much in the category, are there specific functions they want these ingredients to have? To dig down into these questions, we explored proprietary data from TSI Navigator™ for markets like China, Indonesia, Japan, and Thailand. The TSI team also spoke to consumers and trusted experts on the ground across APAC.
Check out our findings in the latest TSI Navigator™ Compass here.