Understanding China’s Silver Economy
We’re very excited about the launch of our latest TSI Navigator™ Compass, where we explore the future of China’s silver economy. China’s ageing population has been a discussion point for nearly a decade. By 2030, those over 65 will account for nearly a quarter of China’s population. This demographic shift is one most brands are just starting […]
Understanding Seniors in China
TSI explores what matters most when it comes to this growing segment. China’s ageing population has been a discussion point for nearly a decade. By 2030, those over 65 will account for nearly a quarter of China’s population. This demographic shift is one most brands are just starting to grasp. For those that have embraced […]
The Future of Functional Ingredients
TSI explores what matters most when it comes to functional benefits. We’re very excited about the launch of our latest TSI Navigator™ Compass, where we explore the future of functional ingredients. The global functional food industry has a current market size of nearly US$259 billion. Bolstered by the pandemic, the sector is predicted to grow […]
Our Predictions for APAC in 2021
What do ethical consumption, home-cooked meals, and a massive sweet tooth have in common? They’re all some of the big consumer behaviour shifts TSI is seeing across APAC. Using our real-time, dynamic intelligence tool, TSI Navigator™, we were able to pinpoint some juicy predictions for 2021. From the resilience of Thai consumers to affordable luxury […]
Chinese Consumers Aren’t Who You Think They Are
Fun fact. The Romans believed the goddess Venus was born as a fully grown woman after Uranus had his genitals chopped off and thrown into the sea. Over time, though, people began to question the validity of the story and replace it with new stories of their own. In much the same way Romans passed […]
What China’s Sexual Revolution Means for All Brands
Let’s talk about sex. Except for chocolate, strawberries, and champagne, you might be wondering why TSI would be tackling this sensitive topic. Along with all the other rapid changes happening across China, today the country is going through a sexual revolution. This sexual revolution is impacting the economy, society, and wellness in profound ways. And, […]
Will Keto Work in Asia?
How many fad diets have you tried in the past? If you’re like most people, probably quite a few. Today’s biggest diet hit has got to be Keto. Estimated to grow to US$20 billion by 2026, the high protein/no-carb approach has been the darling of the diet industry for a while. Although it’s been a […]
How Beer Can Innovate (the Way Consumers Want)
Summer’s here! But all those barbecues, picnics, and days at the beach just wouldn’t be the same without an ice-cold beer. In China, beer is big business. The country consumes more beer than anywhere else in the world. We’re talking 45 billion litres of the stuff every year. Here, a few domestic brands reign supreme. […]
Is the Coronavirus Changing Chinese Attitudes to Wellness?
These are uncertain times. The rise of the novel coronavirus, COVID-19, has sent the business world into a frenzy. Companies are shutting down and workers are being laid off. For those companies that keep their doors open, projects, budgets, and work are being put on hold. There’s a lot of short-term reaction happening with little […]
