When it comes to why consumers choose a brand, half of the reason boils down to emotion. Yet, traditional research often overlooks emotion, missing half of the story. Our proprietary approach explores emotion through a unique combination of behavioural science and advanced technology to uncover the complete picture.
Our proprietary framework maps emotional responses across eight fundamental territories, capturing approximately 100 emotions and 200 personality traits that shape brand perception. The multi-dimensional emotional sphere was mapped across eight dimensions of motivations. These heatmaps help us better understand the emotional associations consumers have with brands.
With the map, we can diagnose if your brand shows up in the location you want it to be in consumers’ minds. Think about it like a GPS that can be used to guide where you want to go. That way, you can take consumers along on the journey.
To find out more, and to see a demo, contact Associate Vice President Andrew Cameron.
